Ahoy

Ahoy is Stuart Brown. They produce documentary-style video content about video games and their impact on culture: history, influence and artefacts of design. They’ve been doing this for a while now – and so far they’ve been reliant on advertising revenue: an inefficient but passive way to monetise that works very well for some channels – but less so for theirs. They’ve always been reluctant to make demands of their audience – not once have they implored anyone to like, comment, or subscribe – and it is with the same reluctance that they seek crowdfunding. What changed their mind was the realisation that as a creator, ALL their income must ultimately derive from their audience – who else?

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