futurePerfect lab is a non-profit think-do-tank which serves as both a sandbox for experimentation and a feedback loop to increase the impact of the creative services it offers. It’s a team of artists, scientists & creative technologists who are trying to figure out what are the most salient and galvanizing ingredients across media forms to enable NGOs, cultural and educational organizations to create more effective media. Their goal is to map the first media genome.
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