The Popcast with Knox and Jamie is striving to pursue pop cultural nirvana. Who’s in? They know support comes in tons of different ways and they also know not everyone can support similarly. For some, the only way they can or want to support them is with basic stuff. Shout-outs on social media, high fives in random retail establishments, or likes on Instagram. And those are great. Really. They love those. But they can’t pay bills with those. MAN, they wish they could. They’d love to convert retweets into some currency which could then be used to buy donuts. They could eat them and call them “re-treats.” Don’t act like that isn’t a great name. Don’t you even dare. They have this supporter campaign for 3 reasons… 1. Because if they’re going to continue producing content, they need some cash money to justify it. Knox doesn’t want to have to tell his kids that they could have gone to college, “but Daddy had to fund a pop culture podcast so he could talk about Brad Pitt.” 2. They want to give people who are so inclined, not just a way to support, but some perks to go along with support. Inside info, bonus content, and exclusive updates. Stuff like that. Instead of just screaming for money, they want to create some additional value. 3. They don’t want to over sell-out. Make no mistake: they’re super interested in selling out. They just don’t want to OVER sell-out. You may hear them have episode sponsors, but they don’t want to do the thing where they sell their personhood to some corporate entity and have to introduce themselves like “I’m Knox McCoy, a person brought to you by the new Kia Sorrento and PepsiCo, and I’m Jamie Golden, a person brought to you by Tinder and Frito Lay.” So that’s it. The Popcast is striving to pursue pop cultural nirvana. Who’s in?
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