Tony Lucca is a Nashville-based singer/songwriter and touring artist. They have been making records for quite some time, touring about as long, and have been on the internet since way before MySpace. It’s been a long road, an amazing road, and one they would not have been able to travel without the dedicated and loyal support of their fans. Over the years, they’ve tried various ways of staying engaged with their fans. Of course social media has made that easier at times and not so easy other times. Suffice it to say, it’s a crowded field these days. However, for the past several years, they’ve been curating a whole new caliber of artist-to-fan engagement through Patreon. They’re sure most of their fans have heard of Patreon by now, but in a nutshell, it’s a membership platform where fans can support their favorite artists and creators directly by becoming actual Patrons of their work. Tony’s been able to connect and even collaborate with their fans through Patreon, creating a monthly video series called the Duty-Free Rock Star Extravaganza, covering everything from the songwriting process to the grind of an album cycle, taking fans directly into the studio, onto the stage, into the green room, and more. In exchange for their patronage, fans have been given countless exclusive video and mp3 files, backstage access, free admission to shows, and more. After some time, the DFRSE became “The Charge” as it served as both a source of energy and sustenance as well as a fine battle cry, all of which were needed to help get through the throes of the 2020 global pandemic. It was here that they stumbled into something truly special and unique. “The Mo’Verb Lounge Sessions”. This was their answer to the flurry of indie artists out there vying for their corner of the live stream market. After months on Facebook and Instagram, they raised the bar and took the party back to where it all began: tonylucca.com. Here they managed to create a show, an actual series rich with production value and intention. Something of greater value than the lo-fi Facebook live streams they had been growing complacent offering up twice a week for quite a few months during lockdown. Now the Mo’Verb Lounge Sessions has become so much more than a live stream series. It’s become a family. Through weekly Happy Hours, monthly Zoom hangs, pregame toasts before each show in the virtual green room, members of the Mo’Verb Fam have grown so connected and enthusiastic about their shared support, not only in Tony and their music but in each other. They can honestly say that in all their years of being an independent artist, they’ve not been a part of something this incredible and genuine. Now it’s time to watch it grow. And that’s where their fans come in. Check out the Mo’Verb Lounge Schedule. Tune in to see what the buzz is all about. Then take a second to explore the tiers of support Tony’s offering here on Patreon. Become a member of the Mo’Verb Fam. Connect with your people. Be supportive. And supported. It really is a fantastic time for this kind of connection.
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